YŪGEN
“An awareness of the universe that triggers emotional responses too
deep and powerful for words”.
YŪGEN is Hamda's VCUQ graphic design senior thesis project.
Inspired by esoteric thinking and existential theories.
Awareness begins with understanding one’s ego; ego is described as a person’s perception towards their self-esteem or self-value, but it does not have a specific face, nor does it have a pin-pointed feel. Due to the multifaceted definition of ego, this inquiry explored the wide range of perspectives and thoughts on it. Some of the perspectives towards ego are as follows; some people believe that the ego is a social construct, and some people believe that they can control their ego and some even think it is necessary to ‘kill’ their ego.
This inquiry investigates how awareness of unity can be achieved using multi-digital platforms that are designed to explore ego and unity through the points of view of different people.
This thesis explores ego in the most basic elements of our existence, both tangible and intangible, ego in ourselves and ego in our connection with our surroundings, which requires spiritual, social and physical awareness of actuality.
